Seen today posted in the Clark Street 2/3 subway station:
The fine print says, “P.S. I read that this worked once in NYC, so I thought I would give it [a] shot. I know it’s a little crazy, but it’s not bad to try to do a crazy thing on occasion, right?”
Josh Neufeld 
That is the greatest thing ever. It’d be even better if it was just another level of The Dark Knight’s already ground breaking viral marketing.
ah…. is the Harvey Dent button part of the flick’s viral campaign?
Aw. I hope he finds his nerd lady.
You know, that’s so funny—I assumed it was a nerd lady who wrote the note to a guy!
Wow, maybe so. I prolly just read it that way cos I would totally wear that button, partly because it’s awesome and partly SHEERLY IN THE HOPES that someone would react in just this way.
p.s. sari thought it was a man writing to a woman. eye of the beholder, i guess
Don’t play dumb.
We all know that’s your sign!
I’m thinking this is WB’s viral marketing for the Dark Knight. Note how it describes the writer “I was reading a book…” but not *also* the person wearing a button, which is usually how these “I saw you…” ads go.
Yeah, I’m starting to think you’re right. Also, it doesn’t specify the train line or the time of the day.
The whole world is a commercial, and we’re just living in it
*sigh*
not a publicity stunt
i couldn’t live with the mystery, so i wrote to the email address on the sign, and this is what i got in response:
“not a publicity stunt. I’m a dude. the girl with the button was very pretty. I never got a reply from or about her. two-face is my favorite batman villain.”
though i feel bad for the “dude,” i’m glad it wasn’t all some viral marketing campaign.